Ghost-BloggingBlogs of executives are starting to appear and at least some of them seems to be using ghost-bloggers according to a comment by Elwyn Jenkins (aka Microdoc) to my Blogs will fade away post is of any indication. Elwyn wrote:
"I would have to disagree that most of the writing can now go in-house for most corporations. People within corporations do not have the time to 'blog' for their company, and few feel that they can write. Already, I write three blogs for large companies and have a growing list of clientele. I will soon be putting writers on to handle the volume of writing. The task is to listen to what is going on within a company, learn the voice of a key person and blog for that person. The client ultimately publishes today's blog, but a professional writer, thinks up the ideas, and puts a spin on today's blog to match in with a series of events within the corporation."
My initial response was "Whoa! That's cheating." But I thought about it some more and tried to think about it from the perspective of businesses and executives. It made sense.[...]
If you are a forward-looking executive for a large corporation who wants to see how blogging can help you do your job better, but have either terrible writing skills or leaky-temper problems, give Elywin a call. I have both problems, but I don't have much of an *ss to cover. You do.
[Don Park's Blog]
Les carnets d'"entreprises" fleurissent. Mais comme les gens concernés n'ont ni le temps ni forcément un bon style écrit, ils font appel à des "nègres", d'après Elwyn Jenkins. Il envisage même d'embaucher des rédacteurs pour répondre à la demande.
"ghost-bloggers", Nègre carnetique ?
Encore une nouvelle expression. A toi de nous trouver un joli mot Dolorès !
;-)