samedi 30 avril 2005
30/04/2005
09:02
Par François Granger
Blogs
Les Influenceurs
During breaks at Les blogs, I had the pleasure to chat with Ross. I introduced him to one of the prototypes inspired by L'ouvre-boîte.
L'ouvre-boîte is an open team of people interested in the new field of social softwares. The aim is to brainstorm and create new usages and services around the trend of social behavior on the Internet. When the team comes with a promising idea, somebody can implement a prototype to test it. It may allow to discover new trends.
influenceurs (t d b) louvre-boite (t d b)François Granger, who blogs in both French and English described Les Influencers to me as a blog where publishers can copy and paste ads they choose. Reporting is transparent and the ads are presented as though they are recommended by influencers.
[...]
One of the closest implementations of Publisher Driven Advertising (PDA)/Sell-Side Advertising where Sellers Become Seekers to date. Love ads that need transitive clearing and Cost Per Influence (CPI). Wonder who influenced these influencers... But let me leave you with my one criteria for judging an advertising model: does it create incentives for quality creative work?
(Via Ross Mayfield's Weblog.)






